How to Address the Wicked Problems of the World Today
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John Elkington has just published his new book \\u2018Green Swans\\u2019 extending the concept of Black Swans a theory popularized by Nassim Taleb. In his book John introduces the concept of global \\u2018wicked problems\\u2019 (e.g. climate crisis or antibiotic resistant bugs) that can only be overcome with exponential alternative solutions. Regenerative energy generation can be one such \\u2018Green Swan\\u2019 response. Our conversation in this podcast looks at the aspects of responsibility, resilience, and regeneration, with John Elkington challenging managers to actively drive for what he calls \\u2018Green Swan\\u2019 scenarios. COVID-19 is an acute case of the \\u2018wicked problems\\u2019 described in his book and John is optimistic that in coming out of this crisis \\u2018Green Swan\\u2019 solutions will only gain more momentum in this arena.
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