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Today I\\u2019m super excited to welcome TopRank Marketing, a business that has earned a reputation as a first-choice digital marketing agency for major brands including McKesson, Dell and LinkedIn. Serving companies in the B2B technology, healthcare and servtopices industries, as well as B2C companies operating online, over the past 20 years they\\u2019ve developed some tried and tested insights and methodologies for tackling the most difficult digital marketing and PR challenges.

Established back in 2001, TopRank\\u2019s talented team of smart, creative and results-focused digital marketing professionals, work alongside their clients to achieve common goals and solve business challenges. Through a combination of content marketing, SEO, influencer marketing and social media marketing expertise, they deliver impressive results.

Today Susan Misukanis, Founder and President at TopRank Marketing, joins me to chat all about what TopRank do, how B2B marketing has changed, why it\\u2019s so important, and what the future is going to bring for the industry.

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IN THIS EPISODE WE DISCUSS:

[07.09] Susan\\u2019s background and how she came to found TopRank Marketing 20 years ago.

[09.03] A closer look at TopRank, what they do and how they help their customers.

\\u201cOur focus is to help B2B clients to guide their buying customer\\u2019s journey.\\u201d

[11.46] How marketing has changed over the years, particularly in the B2B space.

[15.41] A closer look at B2B influencer campaigns: what are they and what are the benefits you could see from running them.

\\u201cYou can beat your chest and say \\u2018my product is the best.\\u2019 Or, you could partner with smart thinkers like influencers and bring visionary stories to the market to increase your reach to a wider audience.\\u201d

[20.55] Embracing change and the mindset you need to harness the power of marketing.

\\u201cThe change is not that profound! It doesn\\u2019t have to be scary, just stick to the fundamentals.\\u201d

[22.26] The ups and downs of businesses investment in, and approach towards, marketing.

[26.00] Susan\\u2019s words of advice for developing a strong marketing strategy.

\\u201cAny kind of business has a profound story. It\\u2019s how you perceive what you do and make your story profound \\u2013 be deliberate about how you craft that story. \\u201d

[28.31] Why TopRank\\u2019s ideal client is more about mindset than size.

[31.36] TopRank\\u2019s perspective on success and how they work with clients to deliver personalized results.

[34.30] Susan\\u2019s reflections on what the future might hold for B2B marketing.

[37.08] The future for TopRank Marketing.

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RESOURCES AND LINKS MENTIONED:

Head over to TopRank Marketing\\u2019s website to find out more and discover how they could help you too.

Connect with Susan on LinkedIn and follow TopRank on LinkedIn too.

Check out our other podcasts HERE.