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Dean\\xa0Kowarski, Global CEO of Virgin Active, shares incredible insights in today\\u2019s Let\\u2019s Talk Loyalty show.\\xa0
\\nThis podcast is a real masterclass in loyalty.\\xa0Dean talks about single view of customer/member, retention, customer lifetime value, emotional loyalty, real-time view of member data and personalisation.\\xa0
\\nDean\\u2019s leadership is driving a quest to \\u2018improve people\\u2019s lives through wellness\\u2019; wellness created from the merger of a fitness brand (Virgin Active) and a nutrition brand (Kauai).
\\nVirgin Active has launched its Rewards programme, firstly in South Africa in 2023; its roll out plans are UK and Italy in 2024 and APAC for 2025.
\\nHosted by Amanda Cromhout
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\\nShow Notes :-\\xa0
\\n1)\\xa0\\u2060Dean\\xa0Kowarski
\\n2)\\xa0\\u2060Virgin Active
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