Podcasts Business Let's Talk Loyalty #467:Virgin Active launches Virgin Active Rewards in its move to a Social Wellness Brand

#467:Virgin Active launches Virgin Active Rewards in its move to a Social Wellness Brand

Published: Dec. 5, 2023, 9 p.m.

Dean\xa0Kowarski, Global CEO of Virgin Active, shares incredible insights in today\u2019s Let\u2019s Talk Loyalty show.\xa0

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This podcast is a real masterclass in loyalty.\xa0Dean talks about single view of customer/member, retention, customer lifetime value, emotional loyalty, real-time view of member data and personalisation.\xa0

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Dean\u2019s leadership is driving a quest to \u2018improve people\u2019s lives through wellness\u2019; wellness created from the merger of a fitness brand (Virgin Active) and a nutrition brand (Kauai).

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Virgin Active has launched its Rewards programme, firstly in South Africa in 2023; its roll out plans are UK and Italy in 2024 and APAC for 2025.

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Hosted by Amanda Cromhout

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Show Notes :-\xa0

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1)\xa0\u2060Dean\xa0Kowarski

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2)\xa0\u2060Virgin Active

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3)\xa0\u2060 Virgin Active Rewards