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Dell is one of the world\'s best known computer companies, positioning itself as "powering the next technological revolution".\\xa0

With a\\xa0laser focus on driving clear and measurable business outcomes, Dell\'s\\xa0Mitch Kennedy discusses\\xa0his insights on the impact of transactional rewards, the power of gamification, the importance of understanding human psychology as well as the increasing importance of the Advantage Rewards program and loyalty initiatives\\xa0in Dell worldwide.\\xa0

This episode is sponsored by Epsilon.

Show Notes:\\xa0

1) Mitch Kennedy: Global Loyalty Strategy Lead, Dell\\xa0

2) Dell Advantage Programme

3)\\xa0Book: Drive: The Surprising Truth about What Motivates Us by Daniel Pink\\xa0

4) Book: Actionable Gamification by Yu-Kai Chou\\xa0