#428: Building a customer-centric organisation through multi-faceted digital transformation
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As we know grocery retailing loyalty is fiercely competitive and long-standing in the loyalty industry.
\\nThis podcast unpeels the many layers to building a customer-centric organisation by Shoprite, Africa\\u2019s largest retailer, which prides itself on \\u201cfeeding Africa for less\\u201d.z
\\nWe talked to \\u2060Meredith Allan\\u2060, who is Head of Rewards and Personalisation of \\u2060Shoprite X\\u2060, a division of \\u2060The Shoprite Group\\u2060. Its loyalty programme is \\u2060Xtra Savings\\u2060 and has achieved an 80% sales coverage in a short period of time since launch approximately 4 years ago. The Xtra Savings programme is the first initiative in its multi-year digital transformation strategy building a customer-first organisation.
\\nShow Notes:
\\n\\n2) Shoprite X
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