#428: Building a customer-centric organisation through multi-faceted digital transformation
As we know grocery retailing loyalty is fiercely competitive and long-standing in the loyalty industry.
\nThis podcast unpeels the many layers to building a customer-centric organisation by Shoprite, Africa\u2019s largest retailer, which prides itself on \u201cfeeding Africa for less\u201d.z
\nWe talked to \u2060Meredith Allan\u2060, who is Head of Rewards and Personalisation of \u2060Shoprite X\u2060, a division of \u2060The Shoprite Group\u2060. Its loyalty programme is \u2060Xtra Savings\u2060 and has achieved an 80% sales coverage in a short period of time since launch approximately 4 years ago. The Xtra Savings programme is the first initiative in its multi-year digital transformation strategy building a customer-first organisation.
\nShow Notes:
\n\n2) Shoprite X
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