#421 : Davids Bridal - The World's First "Crowdsourced " Loyalty Program ( Short Summary Show)
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In this weeks episode of Let\\u2019s talk \\u201ca little\\u201d loyalty\\xa0Tom\\xa0reviews the original podcast where Paula is joined by Kelly N Cook, EVP, Chief Marketing and IT Officer for David\\u2019s Bridal.
\\nDavid\\u2019s Bridal is a US-based retailer that specializes in wedding gowns, prom gowns and formal wear, and offers an extraordinary collection of beautiful outfits for all of life\\u2019s magical moments.
\\nOperating over 300 store locations in various countries as well as online, in 2020, David\\u2019s Bridal stores created an industry first with the launch of their Diamond loyalty program, designed to leverage the buying power of the bride\\u2019s family and friends to help the happy couple earn a honeymoon of their dreams!
\\n\\xa0Hosted by\\xa0Tom Peace.
\\nShow Notes :-
\\n1)\\xa0David\'s Bridal
\\n2)\\xa0Kelly N Cook\\xa0
\\n3) #236: David\\u2019s Bridal - The World\'s First "Crowdsourced " Loyalty Program
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