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How well do you optimize your email campaigns to drive your customer loyalty?
\\nIn this episode, we are joined by Sondre Wass\\xe5s, Partner at CPM Analytics, who has run loyalty programs for some of the best- known retailers in Scandinavia.
\\nSondre believes it\'s increasingly important to move beyond the basics of personalization, segmentation and A/B testing and find powerful new ways to optimize your loyalty programme newsletters using the latest analytics.
\\nListen to hear Sondre explain his innovative approach to analysing email newsletters, to find insights that can drive dramatic improvements in your email marketing campaigns.
\\nShow Notes:
\\n\\n2. CPM Analytics (Norwegian Home Page)
\\n3: Smarter Email Insights (In English)
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