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Today\\u2019s episode features another retail success story, this time from a much-loved Dutch brand called HEMA.

With an incredible heritage of almost 100 years, HEMA\'s approach to business showcases some of the key principles that drive customer loyalty \\u2013 values like simplicity, consistency, and fairness.

Joining today\\u2019s show to share her insights on how this retailer earns so much customer loyalty from its customers is Karlijn Van Den Berg, HEMA\'s Loyalty & CRM Manager, based in the Netherlands.

Show Notes: 

1) Karlijn Van Den Berg

2) HEMA