#248: Leading Loyalty for Telecoms Giant Verizon
b'
Verizon is one of the largest telecommunications companies in the United States and is of course a huge company with a huge customer base to retain in an extremely competitive industry.
\\nIts loyalty program called "Verizon Up" has won multiple loyalty awards so we were joined by Lisa Routel, Verizon\\u2019s Marketing Strategy Lead to learn all about it.
\\nLisa shares the latest propositions she\\u2019s building to keep Verizon customers engaged as well as some insights from her earlier career in loyalty with leading brands like Jaguar.
\\nShow Notes:
\\n1) Lisa Routel
\\n2) Verizon
\\n3) Verizon Up
\\n