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The Loyalty Science Lab is a unique and incredibly useful marketing research facility from Old Dominion University that researches the psychological aspects of loyalty programs.
\\nFounded and directed by Yuping Liu-Thompkins, the Loyalty Science Lab collaborates with industry leaders to identify and research commercially important concepts that drive loyal customer behaviour.
\\nThe Loyalty Science Lab therefore combines academic rigour with practical insight, allowing Dr Liu-Thompkins to become a subject-matter expert on the design and effectiveness of loyalty programs as a tool for customer retention, cross-selling, and customer growth.
\\nDr Liu-Thompkins has published her research in top marketing and advertising journals, and today joins "Let\'s Talk Loyalty" to share some of the exciting insights from her research that will prove fascinating to anyone running a loyalty program or initiative around the world.
\\nShow Notes:
\\n1) Yuping Liu-Thompkins - Founder & Director of Loyalty Science Lab & Professor of Marketing, Old Dominion University
\\n2) Loyalty Science Lab Articles:
\\nWhat Happens When People Get Closer to a Reward? https://bit.ly/3qMEL6E
\\nHow to Nudge People to Go Further in a Loyalty Program? https://bit.ly/3jH5osg
\\nHow to Gauge Loyalty Program Engagement - https://bit.ly/36a3yID
\\nYour Business Needs a Loyalty Model - https://bit.ly/3hdzySf
\\nAre Your Customers Really Loyal? https://bit.ly/3hAUtxx
\\n3) Loyalty Science Lab on Medium
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