#105: Creating Customer Loyalty Through CX Excellence
This short show is an introduction to CX \u2013 or \u201ccustomer experience\u201d - a field that has exploded in recent years as a powerful way to drive customer loyalty.
\nI'm summarising my episode featuring Michael Killeen, founder of the \u201cCX Academy\u201d to figure out what customers expect from brands, why so many companies are appointing CX professionals, and how loyalty professionals can lead CX initiatives.
\nShow Notes:
\n1) Episode 22 of Let's Talk Loyalty
\n2) CX Academy
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