Let’s talk about digital identity with Emma Lindley, Co-Founder of Women in Identity. In episode 5, Oscar talks to Emma Lindley about her background in digital identity, the challenges for digital identity (both for society and for the identity industry) and the Women in Identity community, which she co-founded. "Digital identity solutions built for everyone are built by everyone.“ [Scroll down for transcript] Emma has over 16 years of experience in the identity industry, most recently as Head of Identity and Risk for Visa, and has a passion for diversity and inclusion. She has a strong track record of helping banks, fintechs, airlines, retailers and online gambling companies weave digital identity, security and privacy into their customer journeys, and works on creating compelling user experiences at the intersection of identity, security and privacy. Find Emma on Twitter @EmLindley or on LinkedIn. Emma is also co-founder of Women in Identity, a not-for-profit bringing the topic of diversity and inclusion to the identity space. Anyone can, and is encouraged to, become a member for free and benefit from networking events and forums, conference discount codes, newsletter updates, mentor programmes and internships (coming soon). Sign up at www.womeninidentity.org. Women in Identity is funded by sponsorship and run by volunteers from the identity industry. If you're interested in those opportunities, email info@womeninidentity.org. Women in Identity also on Twitter @womeninid, Instagram @womeninid, and LinkedIn. If you're following Emma's top tip at the end of the episode for keeping your data safe online, check out haveibeenpwned.com. We’ll be continuing this conversation on LinkedIn and Twitter using #LTADI – join us @ubisecure! [Podcast transcript] Let’s talk about digital identity. The podcast connecting identity and business. I am your host, Oscar Santolalla. Oscar Santolalla: Hello and thanks for joining. Today we are going to hear about the importance of Women in Identity and for that, I would like to introduce Emma Lindley. She’s an adviser on digital identity and co-founder of Women in Identity, a not for profit organisation focused on developing diversity in the identity industry. Over her career of 16 years in identity, Emma has held various roles, most recently as Head of Identity and Risk at Visa, with previous board level roles at Confyrm, Innovate Identity and The Open Identity Exchange, and was instrumental in the commercial development of GB Group’s position in the identity market back in 2003. She has been recognised in the KNOW Identity Top 100 leaders in Identity in 2017, 2018 and 2019, the Innovate Finance Powerlist for Women 2016 and 2017, and was voted CEO of the year at the KNOW Identity Awards. She has an MBA from Manchester Business School and completed her thesis in Competitive Strategy in the Identity Market. Hello Emma. Emma Lindley: Hi Oscar. Oscar: It’s very nice talking with you Emma and I really want to hear more about Women in Identity and what you have been doing there. So let’s start. Let’s talk about digital identity. Emma: For sure. Oscar: So please tell me a bit about your journey, how you entered into this world of digital identity. Emma: Sure. So I mean I started in the identity industry back in 2003 and it’s interesting actually, I kind of didn’t intentionally move into this industry. I was working at a company based in the UK and we had some data about kind of UK citizens, things like the electoral roll and some telephone records. And the CEO at the time had quite a lot of kind of, you know, foresight into the future and he said I think this problem with kind of online identity is – it’s going to become a thing and he asked a small team of us to get together. There were six of us at the time, asked to get together and develop a product proposition around using some of the data that we had about UK people to help with this ...