Let's fix things 44 - New customer journeys with Amazon and Whole Foods
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Guus and Joe look at how designers must start to analyze components, primitives, and utilize design research to create a vision for new customer journeys. The duo use the recent Amazon acquisition of Whole Foods as an example showcasing 3 steps for focus.
- 1. Drivers of latent needs \\u2013 use a customer journey as a foundation for design research to uncover latent needs and drivers for users.
- 2. Develop a vision \\u2013 leveraging trends from business, economics, technology, and more, designers must have a vision for where a product or service can go.
- 3. Breaking down primitives \\u2013 Break down products and services into primitives to understand the building blocks to be leveraged. Then use those to build new customer journeys and create new product offerings.