Let's fix things 30 - Design is not always about the visuals

Published: Jan. 23, 2017, 11 p.m.

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Guus and Joe return after a week or both being sick. Joe starts by sharing it\'s almost his last week in Malaysia and he\'ll soon be returning to Amsterdam. The pair discuss recent news including Nintendo Switch pricing, casual gamers, Swedish ambulances, Intel IoT retail design work, and the last of Verizon holding out on the Galaxy Note 7.

The main topic resolves around Joe\'s work in Malaysia. The past 3 months have been working as a designer purely in Excel developing Customer Journeys. Guus and Joe reflect on the strategic nature of Customers Journeys and their role in design. How development of proper customer journey work plays a role in feature decisions, strategic decisions, and development planning. While working in Excel for months may not appear to be "designer" work , Joe explains it could easy by 6 months and it\'s one of the most critical traits designers can overlook. Planning how, and on what channels, customers will use your products. The very foundation of Service design - an important growing field in the field of design. Understanding this type of information should always come before touching a screen

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