Let's fix things 15 - Service providers will eat the Smart Home - Part 3
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The conclusion of the three part episode, Guus and Joe look at how service providers solve current Smart Home pain points. Through bundling and re-selling of services, they can increase distribution, which drives down cost. They can bundle multiple products, which gives a single point of billing. They can create differentiation through how they sell services and what product they provide, and finally, they can provide a platform that unifies technology. They conclude their case expressing that while we don\'t necessarily want service providers to handle our homes, it\'s needed to get the best of a broad set of products that truly facilitates better living situations. They draw examples from current service provider services and especially from cable TV bundling.
Joe ends on a rant explaining companies must sell these Smart Home bundled services with stories. While they are products, it is the complete scenario and story that sells a set of products and services and will bring it into people lives. Companies must always strive to express the problem they are solving, why they are relevant, and how they fit into users lives.
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