Let's fix things 10 - Disney, privacy, and having fun spending money
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Guus and Joe start the conversation discussing their recent trips to the US. Guus got Amazon Echo devices for both of them, although Joe has yet to hook it up since he lacks an adaptor. After 2 weeks there is a lot of news topics to discuss, and the pair go down the rabit hole on conversations around privacy, security, and what the Disney Magic Band experience is like. Joe brings up an article on Jeep\'s being hacked, Osram security holes and what IoT and the Smart Home means for criminals having deeper access into your homes. Guus talks about a device he made to steal Mac users keychain files. Joe gets excited discussing Disney World, the Magic Band experience, and why messaging is so important. The team goes over the idea that 10 years ago if you told people you get devices that track your every movement, purchase, and meal, consumers would have revolted. However now it\'s common place with phones, wearables, and Magic Band in particular.
Customers will trade privacy for convenience and companies stand to gain a lot from the data they can collect. From sales, service models, logistics, and advertising, data collection is still big business. The pair then discuss and brainstorm service and data methods of connected coffee machines and how even something of seemingly marginal value can provide unique value to companies.
- Disney Magic Band: https://disneyworld.disney.go.com/plan/my-disney-experience/bands-cards/
- Ransomware on the iphone: http://9to5mac.com/2016/08/04/fake-ransomware-find-my-iphone/
- Stealing Jeeps: http://www.autoblog.com/2016/08/04/hackers-steal-30-jeeps-houston-texas/
- Osram security hack: http://www.bbc.com/news/technology-36903274 // https://community.rapid7.com/community/infosec/blog/2016/07/26/r7-2016-10-multiple-osram-sylvania-osram-lightify-vulnerabilities-cve-2016-5051-through-5059
- Reamde: https://www.amazon.com/Reamde-Novel-Neal-Stephenson/dp/0062191497
Joe and Guus are partners at Raft, a company that designers experiences for connected brands and devices.
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