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Published: July 15, 2016, 3 p.m.

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AT&T IoT for business

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In this shorter segment, Joe and Guus quickly look at what it would mean for IoT services to be bundled and sold by larger brands. Larger companies are developing all encompassing platforms while smaller start-ups are pushing out more specific or niche products. Connected products currently have problems that are limiting mass adoption, which include:

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• Technology components are out of date before the device should be replaced
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• Hardware price is high due to not subsidy or service model
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• Set-up can be difficult and confusing
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• Most products lack a service model beyond selling cloud storage
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Guus discusses the Apple store allowing for companies to handle subscription based pricing, while Joe opines that subscriptions for individual services will leave a feeling of disconnection and give users more chances to stop a service. IoT and connected device companies should look into a bundling service where HW prices can be offset by recurring service revenue and that a set of products together, with a replacement program can be more successful in leading to mass connected device and home adoption.

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Hosts: Joe Fletcher and Guus Baggermans // Creative Director and Principle Designer at Raft collective. Embracers, hackers, and early adopters of IoT technology.

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