Let's fix things 05 - How connected devices help and hurt brands
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Dedicated to how brands can capitalize on connected devices and becoming more connected brands. Joe starts off discussing Kintsugi, the idea of repairing broken ceramics with gold to make the new product more valuable applies to IoT. Guus and Joe debate about progressive enhancement versus graceful degradation.
The conversation then looks at how connected devices bring companies more touchpoints and data that can be used to build customer loyalty. At the same time with companies offering middleware services, brands can find themselves in a white label situation if they aren\'t careful. The large players like Google and Amazon push smaller services through a non-visual interface. Even smaller products like Nuimo, Knocki, and Flic provide controllers that push services to not be seen by users. Joe discusses what brands can do to help avoid or capitalize on being a white label. Guus questions if companies can accept or should care if their brand name is marginalized if they are getting more revenue. The discussion then turns to the merit of audio branding as a new form of visual design that customers can associate with a company even if they can not see a service - for example with voice services.
SenicFlic.ioPhilips HueMore can be found at: raftcollective.com
Hosts: Joe Fletcher and Guus Baggermans // Creative Director and Principle Designer at Raft collective. Embracers, hackers, and early adopters of IoT technology.
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