BROADCASTS.com

Published: June 6, 2016, 3 p.m.

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Raft\\u2019s inaugural podcast, exploring the question that if we have the right technology, why can\\u2019t companies create meaningful and useful IoT products in the consumer space.

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We believe everything should be magical \\u2013 that devices and technology should fade into the background and everything should just work. For anyone who is an early adopter of IoT consumer technology, they are painfully aware this is not the case. We discuss what it means to have a magical experience, such as the small details of Chromecast, or the broad details of the Disney Magic band.

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We then break down several reasons why even well meaning companies, create friction in their products. These include:

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• Proprietary technology
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• Too many technology choices
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• The belief that everything needs an application
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• Abandoned products
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• Unsustainability technology in long term usage products
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• Lack of meaningful solutions
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• Factorial and exponential complexity of connected devices
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Hosts: Joe Fletcher and Guus Baggermans // Creative Director and Principle Designer at Raft collective. Embracers, hackers, and early adopters of IoT technology.

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