How Procter & Gamble Brought Diaper Culture To China

Published: Sept. 2, 2021, 2:30 p.m.

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People didn\\u2019t need diapers when P&G first introduced Pampers in China. No matter how affordable or convenient, they simply didn\\u2019t care for it. So how did Pampers crack a market that was virtually non-existent? Listen to find out.\\xa0

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