b'
Matt Putra is an eCommerce expert and fractional CFO for eCommerce brands. He\\u2019s built, bought, and consults for many eCom brands.
We dive into\\u2026
\\u2014 Typical eCom Margins
\\u2014 eCom Must-Haves (Gross Margin, Email Lists, Areas for Improvement)
\\u2014 eCom Nice to Haves (VIP Groups, 30% Customer Retention, 3 to 1 customer lifetime value over acquisition costs
Episode Resources