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If you were to guess the answer to the question, "what is the first step in marketing?" You might say, create some social media accounts. Or start by sending an email or two. Maybe even a couple of paid ads to start getting your name out there. Normally, this would make sense, but it is definitely NOT the first step you take in marketing... The first step in marketing is to figure out who you are trying to market TO! You might be thinking, okay yeah, obviously... But unless you establish the very specific type of client you are trying to market to, unless you know what makes YOU unique as a beauty service provider, and unless you know who's problem you are solving, your marketing tactics will not have intention. And intention is KEY in marketing. So to hear how you can begin to market your biz WITH INTENTION, listen up!