From Bankruptcy to Baker: How Janelle Copeland Built an Incredible Brand and Business in The Face of Adversity.

Published: March 24, 2020, 10 a.m.

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As we head into uncertain economic times, it\\u2019s important to look to examples of people who have, not only survived but thrived through similar situations.

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We need reminders that, while there are so many things we don\\u2019t control, we always control how we show up.

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There is no better example of this than my friend, Janelle Copeland.\\xa0

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Janelle had a successful career in leadership and management at large retailers such as Circuit City, AT&T, and Best Buy. But during the 2008 recession, both Janelle and her husband were both laid off from their lucrative 6-figure jobs.

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After having to file bankruptcy, Janelle had to find another way.\\xa0

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What she did next is incredible:

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  • She started the Cake Mamas with her husband\'s EX (What?!? I know.)
  • They quickly grew their in-home bakery to over $10k a month
  • She then decided to open up her first brick-and-mortar bakery
  • She\'s run that successful bakery for over 10 years with 15 employees
  • She has been featured a number of times on Food Network, even winning the popular Cupcake Wars.\\xa0
  • She has built an incredibly strong brand and business\\xa0
  • She also started a second business coaching and consulting with female entrepreneurs

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Janelle\'s story is such a powerful reminder that sometimes our hardships are true blessings in disguise. That\'s not to say they\'re not difficult. But we didn\'t sign up for \\u201ceasy\\u201d with this life.

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It can be incredibly powerful to see how others were able to, not only get through but thrive \\u200b\\u200b\\u200bin tough times.\\xa0

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Janelle\'s perspective is one we could all use right now.\\xa0

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