Internet Keyword Advertising

Published: May 30, 2007, 6:21 p.m.

Any business that uses the Internet to sell products or services or to build relationships with consumers should be aware of keyword advertising. In this podcast, attorney Rita O\u2019Keeffe provides an overview of the basics of key word advertising, including a summary of the relevant law and pointers for identifying whether keyword advertising matters to your business\u2019s bottom line.