Rachel Nilsen, CMO at Thirst, on "treating employees even better than customers."
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"We treat our employees even better than we treat our customers." - Rachel
Seems like radical advice, but the infusion of positivity in the lives of the employees is one of the main reasons Thirst is expanding and growing at the rate that they are.\\xa0
It's not just about the specialty drinks and snacks. It's about the experience the customers have when they walk through the door. An experience, only genuinely happy employees can give. With that mindset, and the power of free social media, Thirst has exploded.
Rachel sat down with me at the Lemonade Stand and shared some of her secrets as to why Thirst has been exploding in business, especially during times when the world was shutting down. She and her partner Ethan, who also happens to be the CEO, have found a great rhythm working together. She said the secret to their success is also to have autonomy in their relationship and empower each other all along the way.
We had a great chat today and am now thirsty for their beverages. That was an incredibly terrible pun, but you get the idea. Enjoy the podcast!
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