Jeff Adcock, CEO of Zero to Ten, Master of creating coaching teams, Daredevil from an early age
When Jeff weighed the options of becoming a full time entrepreneur or working for the man, he initially felt he was at a crossroads. Back in the 80s after finishing his degree and learning all about entrepreneurship, he quickly learned that to become one was living life on the fringe. The risks were very high and he didn't know if it would grant him all the time freedom he sought for. On the other hand, the corporate path working for the man, may keep him trapped at a certain pace as well. Weighing his options, he thought, "what if I could take the path down the middle?" Bringing the spirit of entrepreneurship in the corporate space ended up being the exact right move for him. He excelled quickly and he couldn't get bonuses and raises fast enough. He found the flexibility he desired while working in corporate America. He also started seeing the benefit of peer to peer coaching, which traditionally was not presented in work. He realized that creating teams that allowed for people to coach one another was great disruption within the coaching industry. Thus, Zero to Ten was born. Jeff is seriously an amazing guy and it was so great chatting with him about his life. Enjoy!