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Every 4 years, snow sport nations from around the globe come together to discuss and show the various ways of achieving success with guests and customers when it come to ski and snow sport instruction.  This year, 2023, BASI, headed by Team Manager Jas Bruce are going to Levi Finland to showcase how the British Teaching system & methodology works and can be applied on todays ski slopes.

I had the chance to spend time speaking with Jas Bruce before he and the team head off to Levi, and in part one we learn about his journey through snow sport and he sheds light as to what INTERSKI is.  We go into greater depth as to what the team will be talking about at the event in part two, but for now we can learn more about BASI and Jas who is Head of Product and International relations.

Many thanks to HEAD UK who are key sponsors for the BASI team. Find out more at HEAD.com. #ChasingBetter

Follow BASI on IG @basi_inst to see what the organisation and team are up to.