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Sales doesn't have to be a dirty word; instead, it can be organic, mutually beneficial, and a source of growth for your business.

This week we're super excited to be chatting with Ben Paul, the founder of The BD Ladder, where he provides a wide range of services designed to help professionals, including lawyers, enhance their business development skills and excel in their careers.\\xa0

Throughout the episode, Ben shares invaluable insights and practical tips that challenge traditional sales strategies. By putting the other person first, understanding their needs, and offering authentic value, Ben has redefined the concept of business development.

The secret is staying curious, following trends, engaging in continuous learning, and finding innovative ways to make the latest tools and technology work for your business development.

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You can catch Rob and Ben talking about:

• Significance of building genuine, long-lasting relationships with clients and partners.
• The common misconceptions and myths surrounding business development and marketing.
• A deep dive into Ben's BD Ladder, which consists of six core offerings for clients.
• Ben highlights the importance of developing your personal brand.
• ... And how to remain relevant in a rapidly changing business landscape.

Join us now on your favourite podcast streaming app!

Don't forget to join our\\xa0Discord\\xa0community where we connect with like-minded people, share resources, and continue the conversation from this episode.

Sponsored by\\xa0Clio\\xa0- the #1 legal software for clients, cases, billing and more!\\U0001f4bb www.legallyspeakingpodcast.com\\U0001f4e7 info@legallyspeakingpodcast.com