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You\\u2019ve started your business, created your products, and maybe even made a few sales.

Think you\\u2019re ready to scale? Not so fast\\u2026

Messaging and marketing expert Lisa Princic joins the podcast to talk about the importance of nailing down value proposition BEFORE you scale, the most common marketing mistakes she sees businesses make, and more.

In this episode, we\\u2019ll cover:

• Why identifying your value proposition is critical to scaling your business
• How you can prevent marketing burnout by tracking where your leads come from
• Why getting in front of more people isn\\u2019t necessarily the best way to scale your business
• How risk factors into deciding if it\\u2019s the right time to register your trademark
• What you need to know about whether or not you need to register your trademark in a foreign country (Lisa\\u2019s Canadian but has a lot of U.S. clients)
• Why it really is worth it to narrow your marketing focus

BONUS: Worried you\\u2019ll make one of the mistakes mentioned in today\\u2019s episode? We\\u2019ve got you covered. Our guide to using other people\\u2019s content has you covered. Download your free copy below.\\xa0

Resources:

Lisa\\u2019s website: https://scalingdeep.com/

Lisa\\u2019s Messaging Toolkit: https://scalingdeep.com/toolkit/

Lisa\\u2019s Marketing Roadmap: https://scalingdeep.com/roadmap/

Scaling Deep podcast: https://scalingdeep.com/podcast

This podcast is information, not legal advice specific to your situation.