Marketing and Managing Law Firm Expenses After COVID-19 with Ross Fishman, JD
b'Ross Fishman, JD, expands on his recent Legal Management column\\xa0about avoiding slashing all marketing costs due to the COVID-19-related business downturn ("The Top 5 Budget Items Law Firms Will Try to Slash in Response to COVID-19"). Instead, he advocates for\\xa0hustling for new business, emphasizing busy practice areas and focusing your spend where it counts in order to stay competitive.\\n\\nFishman\'s newest books can be found on Amazon:\\xa0The Ultimate Law Firm Associate\'s Working-From-Home Marketing Checklist and\\xa0The Ultimate Law Firm Partner\\u2019s Working-From-Home Marketing Checklist.\\n\\nEaster egg:\\xa0See if you can count how many times the host\'s dog insists her squeaky toy is more important than this interview.\\xa0Working from home!\\n\\nSpeaker Bio\\n\\nRoss Fishman, JD,\\xa0specializes in branding, websites and marketing training for law firms. A former litigator, marketing director and marketing partner, he has helped hundreds of firms dominate their markets.\\xa0Fishman\\xa0was the first inductee into the Legal Marketing Association\\u2019s \\u201cHall of Fame.\\u201d He\\u2019s written seven marketing books, which are available on Amazon.'