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\\u201cKeep the consumer in the room. Don\\u2019t spend time on things that don\\u2019t matter to her.\\u201d

Joe Arcuri is the CEO of American Greetings which includes brands like American Greetings, Papyrus, and Carlton cards. He was also previously the CMO of the PGA Tour and President of home solutions for Newell Rubbermaid. Joe got his start at P&G, first in product development and later in brand management, where we rose through the ranks to VP and GM roles in North America Beauty, Global Personal Cleansing, and Western Europe Family Care. During his P&G career, Joe worked across brands like Vicks, Olay, Gillette, Old Spice, Secret and Ivory. Joe studied Chemical Engineering at Georgia Tech University and received his MBA from Duke University. You\\u2019ll enjoy hearing about Joe\\u2019s track record for revitalizing brands and building strong cultures - and a candid conversation about getting comfortable with the uncomfortable.