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\\u201cIt\'s consumption media, not social media. A lot of people are struggling with this, and a lot more are going to. And I would like to be part of the solution.\\u201d

James Veraldi is the CEO & Co-founder of Loop.co \\u2014 a company focused on Improving the world\\u2019s social and mental health. So many of us - including the people we love and work with - have had experience with mental health - and solving these challenges aligns with "touching lives, improving life." As an accomplished entrepreneur, James\\u2019 work embodies the very purpose, values, and principle driven approach to work so many of us P&G\\u2019ers hold true. Mental and social health is especially a challenge for the younger millennial and Gen Z workforce today - which has a potentially massive impact on performance, productivity, and overall engagement and retention.  If you\\u2019re a manager of people - an exec or HR stakeholder - you can learn more and sign up for a free 30-day trial for you and some of your colleagues \\u2014 just visit Loop.co/work.

James began this recent chapter while serving as an Entrepreneur-In-Residence at GGV Capital.  Prior to that he led product strategy at TikTok, which he joined in early 2017 \\u2014 prior to its 2018 acquisition and rebranding from ByteDance.  Prior to TikTok, James led content strategy at Snapchat, which followed his work as a founding team member at one of Youtube\\u2019s earliest partners Fullscreen, which was acquired by Otter Media in 2014. James worked extensively with P&G, Danone and many other top brands when he co-led a small digital content agency called The ZiZo Group \\u2014 here his team was on the earliest forefront of branded content marketing. James also had early career experiences at Target, Viacom, and Accenture. He spends a lot of his time in the climate & conservation spaces, where he has done a number of angel investments in climate tech \\u2014 and founded a popular platform and podcast called Animalia where he leads discussions on a number of climate and conservation solutions. James is a dog lover, beekeeper, and even rehabilitates the occasional squirrel or crow.  You\\u2019ll enjoy this candid conversation about a career journey that led to a greater good - building meaningful solutions for the world of social and mental health - and hopefully be inspired on how you can make a difference.