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\\u201cDon\\u2019t get caught chasing what you think you have to chase. Figure out what you want to go do - and you\\u2019ll ultimately be happier and more successful\\u201d

George Felix is Tinder\\u2019s Chief Marketing Officer - where he leads the global brand vision, strategy, and operations for the highest grossing non-gaming app in the world. Previously, George spent 6 years at Yum! Brands in roles of rising seniority - most recently as CMO of Pizza Hut U.S. - where he led a new brand positioning and advertising campaign that delivered three consecutive quarters of sales growth including. George was also KFC\\u2019s marketing director for global and brand communications. During his time at Yum, George was named AdAge\\u2019s Marketer of the Year, KFC\\u2019s \\u201c Return of Colonel Sanders'' campaign was named AdAge\\u2019s Campaign of the Year, and KFC was listed as a \\u201cTop 10 Brand.\\u201d George spent 6 years at P&G, rising through the ranks of brand management working on Old Spice and Mobile Marketing - leading campaigns that won 10 Cannes Lions, 2 Effies, and even an Emmy (for Best Commercial). George studied at the University of Notre Dame and received his MBA from UNC Chapel Hill. He currently lives in Dallas with his wife and 2 children. You\\u2019ll enjoy this candid conversation about listening to your gut instinct vs what society (or even your parents) want you to do - pivoting when you realize something isn\\u2019t working, and always adapting and learning.