Chip Bergh : Levi's CEO
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\\u201cIt\\u2019s better to make the harder right, VS the easier wrong.\\u201d
Chip Bergh is President & CEO of Levi Strauss & Company. Chip got his start in the United States Army as a paratrooper - rising to the rank of Captain. He then spent 28-years at P&G leading many of the company\\u2019s most iconic brands - from growing Folgers and launching Swiffer. By the early 2000s, Chip led much of P&G\\u2019s Asia business, and after P&G\\u2019s 2005 Gillette acquisition, Chip ran all of P&G\\u2019s male grooming brands - including the famed relaunch of Old Spice.
Since becoming Levi\\u2019s CEO in 2011, Chip has led the turnaround of one of America\\u2019s oldest - and most iconic - brands.\\xa0
Chip shares stories of not just his own style of values-driven leadership, but also how he\\u2019s continued - through humility and humor - Levi\\u2019s tradition of social activism.
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