BROADCASTS.com

In this episode we learn from Dani Hao about developing a brand identity and becoming a contributor to online (and print) publications. It's a fresh new take on PR that shares your information in unique, yet targeted venues.

Some of the key points include:

\n
• Knowing your niche and/or finding it
\n
• Creating a brand persona
\n
• Defining your audience
\n
• Developing a voice for your brand
\n
• Researching the keywords for your message (kwfinder.com was one tool)
\n
• Finding the right publication to target
\n
• The pitch process for becoming a contributor
\n

Dani kindly offered a 30 minute free consultation to Learning from Smart People listeners. When you schedule yours, let her know you heard her here. Use the scheduling link below:

https://calendly.com/dani-hao

If you'd like to follow Dani and Procurify, here's where you can find them:

Website: www.procurify.com
\nTwitter: @procurify
\nFacebook:  www.facebook.com/Procurify/  
\nInstagram: @Procurifyteam
\nLinkedin: www.linkedin.com/in/daniellehao/

Thanks for listening to Learning from Smart People! Visit us at:
\nhttps://www.learningfromsmartpeople.com

Our \u201cSubscribe\u201d page shows many podcast platforms where you can follow the show.

Follow us on social media:

\n
• Twitter: @LFSPPodcast
\n
• Instagram: @LFSPPodcast
\n
• Facebook: @LFSPPodcast
\n

You can also use the \u201cContact\u201d page on the \u201cLearning from Smart People\u201d website.