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John Louizes talks about how to scale your business on this episode of the Learning from Smart People Podcast with Rob Oliver. John is the owner and proprietor of Zeno\\u2019s taffy and ice cream shop. It is the world\\u2019s most famous taffy. He has expanded from a single store with 3 employees to 9 stores with over 50 employees. A super interesting guy, you will enjoy this interview and learn from it.

Here are some of the main points as John Louizes and Rob Oliver talk about how to scale your business:

\\xb7 Zeno\\u2019s is a family operated business that started in Daytona Beach in 1948
\\n\\xb7 Having a family run business creates interesting management power dynamics
\\n\\xb7 Fear is a powerful motivator
\\n\\xb7 Growth can be a powerful and enjoyable experience
\\n\\xb7 Lower profit margins from multiple locations can be more profitable than higher profit margins from a single location
\\n\\xb7 Different generations have different skill sets and visions
\\n\\xb7 Reactive decisions are generally not good for business
\\n\\xb7 Identify your constituency and serve them
\\n\\xb7 Put your website on everything!
\\n\\xb7 There is no saltwater in saltwater taffy
\\n\\xb7 Be as creative as possible within your marketplace

You can connect with John Louizes and Zeno\\u2019s Taffy through the links below. When you order from the website, be sure to use the code \\u201csmart20\\u201d to receive your 20% discount.

Website: https://worldsmostfamoustaffy.com/
\\nTwitter: https://twitter.com/FamousTaffy
\\nFacebook: https://www.facebook.com/famoustaffy/
\\nInstagram: https://www.instagram.com/zenoscandy/
\\nLinkedIn: https://www.linkedin.com/in/johnlouizes/

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