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Eric Williams shares how to improve your marketing and leadership in this episode of the Learning from Smart People Podcast with Rob Oliver. Eric Williams is a certified business coach and marketing expert. He understands that many entrepreneurs and small business owners go into business to pursue something they are passionate about, not many go into business because they have the desire to RUN a business. Using a variety of tools, he helps his clients to better engage their target audience and grow their businesses.

On a side note, welcome back to the podcast! I took the summer off but I am back and look forward to spending some quality time together. New episodes will be released every Thursday (and I\\u2019ve got a great lineup for you.)

Here are several of the discussion points that Eric Williams shared as he talked about how to improve your marketing and leadership:

\\u2022\\tEric grew up in a family where his parents owned their own business.
\\n\\u2022\\tHe saw the gaps that occurred because people didn\\u2019t have the expertise to run their own businesses
\\n\\u2022\\tIf your business is not successful, it as an exponential impact on the people around you
\\n\\u2022\\tThese statistics are not good for business is being handed from one generation to the next
\\n\\u2022\\tIt takes different skills to start a business, to grow a business, to scale a business
\\n\\u2022\\tThe best coaches were not the best players
\\n\\u2022\\tLeadership is a stewardship of people
\\n\\u2022\\tIf you confuse you lose, clarity is the key, confusion is the enemy
\\n\\u2022\\tThe clearer you can be with your people, the better
\\n\\u2022\\tThere\\u2019s a difference between knowledge and practical application
\\n\\u2022\\tPeople make choices based on what they understand fastest
\\n\\u2022\\tWhen you stop talking about problems, people stop listening
\\n\\u2022\\tKnow the difference between features and benefits
\\n\\u2022\\tAlways play the guide, never the hero
\\n\\u2022\\tHeroes are the weakest characters because they need something
\\n\\u2022\\tThey need someone outside of themselves to help them grow and solve their issue
\\n\\u2022\\tWhen you talk about what you do, people understand how you can help them or someone they know
\\n\\u2022\\tThe \\u201cWill you marry me?\\u201d Factor as it relates to your Call to Action

To learn more about Eric Williams, check them out through the links below. (Especially look for him on Tik-Tok.) Be sure to take advantage of his free offer to evaluate your website.

Website: http://212consultingservices.com
\\nTik-Tok: http://tiktok.com/@BusinessCoachEric
\\nInstagram: http://instagram.com/212Consulting
\\nLinkedin: https://www.linkedin.com/in/ericw712/ 

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