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We learn how to grow your brand with podcast guesting from Anastasia Lipske on this episode of the Learning from Smart People Podcast with Rob Oliver. Anastasia founded a full-service speaking and podcast Guest booking company. Our organization helps clients find the right audience where they can share their expertise.

Here are some of the major points that Anastasia Lipske shared about how to grow your brand with podcast guesting:

\\xb7 The concept of paying someone to find places where you can speak for free, it seems counterintuitive, but it has value!
\\n\\xb7 The difference between using speaking as a marketing tool and being a speaker who earns their income from speaking engagement.
\\n\\xb7 When you stumble upon something that is useful and it works, the referrals follow
\\n\\xb7 The definition of a platform marketing speaker
\\n\\xb7 If you can do something at \\u201cblesses the audience\\u201d it will resonate with some of them and they will want to do business with you
\\n\\xb7 You can\\u2019t become a top earning speaker overnight, you need to \\u201cpay your dues\\u201d in the free speaking circuit
\\n\\xb7 The \\u201cI\\u2019ve heard of you somewhere\\u201d phenomenon
\\n\\xb7 COVID is one of the most powerful forces behind the advancement of podcasting
\\n\\xb7 One of the best ways to get visibility for your podcast is to be a guest on other podcasts
\\n\\xb7 Why Anastasia prefers podcast guesting over speaking
\\n\\xb7 Tips for being a good podcast guest
\\n\\xb7 Understanding the goal of a podcast host
\\n\\xb7 Listen to a podcast before you asked to be on it
\\n\\xb7 Apple Podcast can give you a quick overview of a podcast
\\n\\xb7 Personalizing your pitch increases your chance of getting booked
\\n\\xb7 The definition of a one sheet and how to prepare one
\\n\\xb7 Don\\u2019t forget your contact information!
\\n\\xb7 Promote yourself as a guest or speaker, not your business
\\n\\xb7 Maximizing the value of each podcast appearance

You can learn more about Anastasia Lipske and Access Speakers through the links below:

Website: https://accessspeakers.biz/
\\nFacebook: https://www.facebook.com/AnastasiaVioletLipske/
\\nLinkedIn: https://www.linkedin.com/in/anastasialipske/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

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You can also use the \\u201cContact\\u201d page on the \\u201cLearning from Smart People\\u201d website:

https://www.learningfromsmartpeople.com