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If you\\u2019ve wondered how to build a fair-trade business, Rob Oliver\\u2019s interview with Rikki Quintana on this episode of the Learning from Smart People Podcast is what you\\u2019re looking for. She is working with the Hoon Artisans of Tajikistan. Her organization works with the artists in Tajikistan to market their creations in the North American market. Also, they strive to ensure that the artisans are being paid a fair, equitable and livable wage.

Here are some of the topics covered in this discussion of how to build a fair-trade business with Rikki Quintana and Rob Oliver:

\\xb7 Rikki\\u2019s beginning as a language major and then becoming an attorney
\\n\\xb7 Her first introduction to an international delegation of businesspeople
\\n\\xb7 The logistics of the who, what and how of international delegations
\\n\\xb7 Why she wanted to support the Tajikistan delegation
\\n\\xb7 How she discovered the opportunity to market handicrafts from Tajikistan
\\n\\xb7 Her business is built as a partnership of mutual respect and dignity
\\n\\xb7 The definition of fair-trade \\u2013 the 3 P\\u2019s
\\n\\xb7 Guidelines for elements of a fair-trade business
\\n\\xb7 How she leveraged her pre-existing relationship to build connections
\\n\\xb7 Raising awareness of what is available is the key marketing goal
\\n\\xb7 Bridging the gap between the artist\\u2019s creative self-expression and the buyer\\u2019s desired aesthetic
\\n\\xb7 Goodwill only takes your marketing so far, you have to have quality products
\\n\\xb7 The American market is unfamiliar with the Central Asian patterns
\\n\\xb7 The communist regime in Russia was actively trying to squelch cultural arts
\\n\\xb7 Part of Rikki\\u2019s strategy is to preserve the authenticity while appealing to the American market
\\n\\xb7 Suggestions for what you should know before you get started
\\n\\xb7 Where to meet or connect with international businesspeople

You can find out more about Rikki Quintana through her website and social media links:

Website: https://www.hoonarts.com
\\nFacebook: https://www.facebook.com/Hoonarts/
\\nInstagram: https://www.instagram.com/hoonartsfairtrade/
\\nLinkedin: https://www.linkedin.com/in/rikki-quintana-15277366/

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