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On this episode of the Learning from Smart People Podcast, Rob Oliver talks with Gee Ranasinha about how to evaluate your marketing. Gee has been in the marketing field for many years. He helped found a marketing agency that helps entrepreneurs and small business owners. Additionally, he is a professor at a European business school.

Here are some of the high points from Rob Oliver and Gee Ranasinha\\u2019s discussion on the Learning from Smart People Podcast:

\\xb7 Gee Ranasinha\\u2019s back story and journey to where he is today
\\n\\xb7 A reminder of who was successful in the early stages of the Internet
\\n\\xb7 The importance of having business expectations for your marketing
\\n\\xb7 Remembering what marketing is truly about
\\n\\xb7 Marketing isn\\u2019t marketing if it doesn\\u2019t sell anything
\\n\\xb7 The difference between brand awareness and direct response marketing
\\n\\xb7 Your customers are the ones that control your \\u201cbrand\\u201d
\\n\\xb7 We expect more from brands that are known
\\n\\xb7 There needs to be a balance between brand awareness and sales activation
\\n\\xb7 Brand awareness is a \\u201clonger burn\\u201d
\\n\\xb7 As brand awareness increases, customer acquisition costs go down
\\n\\xb7 Modern marketing is more concerned with efficiency than effectiveness
\\n\\xb7 Chasing efficiency metrics makes you look like your competition
\\n\\xb7 The pizza delivery analogy
\\n\\xb7 COVID has forced businesses to readjust their internal compass
\\n\\xb7 Everybody wants to be noticed but nobody wants to stand out
\\n\\xb7 The most dangerous thing you can do as a marketer is to not stand out
\\n\\xb7 The average tenure of a CMO is about 18 months
\\n\\xb7 Tips for entrepreneurs and small business owners
\\n\\xb7 Set a target and track your actions
\\n\\xb7 Ask yourself, \\u201cWhat do I expect from my marketing?\\u201d
\\n\\xb7 Marketing needs to follow your business plan

You can find out more about Gee Ranasinha and his organization through his website and social media.

Website: https://kexino.com
\\nTwitter: https://twitter.com/KEXINO
\\nFacebook: https://www.facebook.com/KEXINO
\\nInstagram: https://www.instagram.com/wearekexino/
\\nLinkedin: https://www.linkedin.com/in/ranasinha

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