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The guest on this episode of the Learning from Smart People Podcast is Joe Balestrino who talks about how to use online paid advertising without going broke. Joe talks with Rob Oliver about pay per click advertising, Google AdSense and how to understand where your advertising spending is going and what revenue it is generating.

Here are a few things that Joe Balestrino and Rob Oliver talked about during this episode of the Learning from Smart People Podcast:

\\xb7 How Joe progressed from a web designer to an SEO guru
\\n\\xb7 Finding the right information on the Internet
\\n\\xb7 The 3 different places you can show up in Google search
\\n\\xb7 Ranking for a keyword does not guarantee sales
\\n\\xb7 Pay per click advertising is trackable and shows you where sales come from
\\n\\xb7 You can\\u2019t assume you know what people want
\\n\\xb7 The importance of understanding who your demographic is
\\n\\xb7 Accurate tracking is the key to successful PPC campaigns
\\n\\xb7 How to use tracking phone numbers
\\n\\xb7 The right ratio for advertising expense versus revenue generated
\\n\\xb7 Sometimes, it takes a little while to fine tune your advertising
\\n\\xb7 It\\u2019s not about cost per click, it\\u2019s about cost per lead or cost per sale
\\n\\xb7 A few things to look for when you are working with an agency
\\n\\xb7 The initial investment in finding the correct keywords is essential
\\n\\xb7 Think about the lifetime value of a customer

You can find out more information about Joe Balestrino on his website and social media.

Website: https://joebalestrino.com
\\nTwitter: http://www.twitter.com/joeybalestrino
\\nLinkedIn: https://www.linkedin.com/in/joebalestrino/

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