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If you\\u2019re on LinkedIn, Jennifer Darling is your smart person! She shared how to sell on LinkedIn without being sleazy on this episode of the Learning from Smart People Podcast with Rob Oliver. He was a refreshing conversation with a reminder that sales start with relationships and relationships start with service. Jennifer Darling not only shares great information, she provides a fantastic example on her own LinkedIn profile.

Here are some of the points to ponder from Rob Oliver\\u2019s interview of Jennifer do on the Learning from Smart People Podcast:

\\xb7 Jennifer\\u2019s journey from studying television advertising in college to becoming a LinkedIn expert
\\n\\xb7 The National Speakers Association teaches people about the business of speaking
\\n\\xb7 How LinkedIn is different from other social media platforms
\\n\\xb7 Using LinkedIn without being sleazy or smarmy
\\n\\xb7 A strategy that avoids using cold outreach and has people coming to you instead
\\n\\xb7 The 3 principles of successful LinkedIn marketing
\\n\\xb7 Putting content on LinkedIn that provides value for your connections
\\n\\xb7 Every piece of content has a call to action, a \\u201cnext step\\u201d
\\n\\xb7 How to avoid \\u201cpitch slapping\\u201d potential clients
\\n\\xb7 The key goal in optimizing for LinkedIn is generating referrals
\\n\\xb7 The truth about LinkedIn Groups
\\n\\xb7 Your articles and documents live on LinkedIn but lead to your website
\\n\\xb7 The 4 surprisingly simple tools of successfully using LinkedIn
\\n\\xb7 Properly using your profile banner
\\n\\xb7 Creating a powerful headline that explains what you do
\\n\\xb7 Utilizing the featured items section for maximum impact
\\n\\xb7 Don\\u2019t post and ghost \\u2013 build relationships

You can learn more about Jennifer Darling by connecting with her on LinkedIn! Be sure to get her profile checklist.

LinkedIn: http://linkedin.com/in/jenniferdarlingspeaks/

As promised, here is the link to Roma\\u2019s Pizza in Kalamazoo Michigan.

http://www.romaspizzakalamazoo.com/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

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