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In this episode of the Learning from Smart People Podcast, Rob Oliver interviews the Pickle Lady \\u2013 Diane Breaux and her husband Randal about how to build a unique brand. Diane Breaux is a real estate agent in the Prescott Arizona area who has developed her personal brand as the Pickle Lady. She has grown her business to the point that she now has a team supporting her. The Pickle Lady and her team are known as the Pickle Brigade.

Here are a few of the topics that Rob Oliver and the Pickle Lady (Diane Breaux) cover in this episode of the Learning from Smart People Podcast:

\\xb7 The origin of the Pickle Lady
\\n\\xb7 Separating yourself from your competition
\\n\\xb7 Growing a business from a part-time job to a multiperson team
\\n\\xb7 Capitalizing on each team member\\u2019s abilities and strengths
\\n\\xb7 The importance of building trust with customers (and with team members)
\\n\\xb7 Marketing is getting someone\\u2019s attention
\\n\\xb7 Building a brand is multifaceted: name, logo, identity, uniqueness
\\n\\xb7 Dealing with the embarrassment of having a unique brand
\\n\\xb7 Successful branding keeps you front of mind
\\n\\xb7 Simple works!
\\n\\xb7 Everybody has a role to play on the team, not just the lead singer
\\n\\xb7 It\\u2019s important that the pickles are good!
\\n\\xb7 Back up your branding with fantastic service
\\n\\xb7 Building your business by building relationships
\\n\\xb7 Being authentic with yourself
\\n\\xb7 It is as important to reap how the people you don\\u2019t want to work with as it is to attract the ones you do
\\n\\xb7 Using a \\u201cslow burn\\u201d technique in marketing
\\n\\xb7 Where she got the pickle recipe

You can find out more about Diane and Randall Breaux, the Pickle Lady, on their website and through their social media. Be sure to check out their weekly video as well.

Website: https://Pickle411.com   
\\nWebsite: https://PrescottPickleLady.com  
\\nFacebook: https://www.facebook.com/PrescottPickleLady

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

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You can also use the \\u201cContact\\u201d page on the \\u201cLearning from Smart People\\u201d website: https://www.learningfromsmartpeople.com/