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<em>Snuggle in, turn up the volume and get ready for an energizing yet realistic view from the head of Talent and Development at one of the pioneers in the organizational purpose space \\u2013 The LEGO Group.\\xa0 On this episode, Zahed Kamathia, joins Nick to chat about individual purpose, a company purpose and how a business uses purpose as a lever to create a company culture employees feel connected to and energized by.\\xa0 How do you attract the best talent and keep them?

Creating a company purpose isn\\u2019t the hard part, the challenge is in creating a connection between the company purpose and its employees \\u2013 that is where effort and investment is required.

The LEGO Group offers a purpose course to every single employee across the world. The entire workforce has an opportunity to invest in themselves and put their own purpose into words. The experience is different for every single person, but the impact it has on the business is in the stories they share and the perspective they bring back to work. While each individual is unique, there is one common outcome \\u2013 everyone discovers their purpose and it defines how they show up in the organization and connect to The LEGO Group's purpose \\u201cto inspire the builders of tomorrow.\\u201d

Purpose isn\\u2019t just a Talent and Development tool, it impacts business results. To quote Zahed, working for The LEGO Group isn\\u2019t quite like \\u201cwalking into Willy Wonka\\u2019s Chocolate Factory! It is a creative and fantastic place to work, but it's also a business that is driven by innovation, growth demands and high ambitions.\\u201d In 2021 alone, the company saw historic growth in both sales and profit - their net profit grew 140%.

For The LEGO Group, its purpose isn\\u2019t just a set of words, it has meaning and is integrated into every aspect of the business, but more importantly, it\\u2019s why the top talent wants to work there. Hear more from Zahed on his personal purpose statement and how he discovered the value of \\u201cPurpose\\u201d with a capital \\u201cP.\\u201d\\xa0