Purpose-washing versus Deep Purpose
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On this episode of Leading from Purpose Podcast, Nick is joined by best-selling author of Deep Purpose, Ranjay Gulati. A Harvard Business School professor whose pursuit was to strategize how to unlock growth for companies in good times and in bad until he discovered that the ultimate unlock of performance in a business on all dimensions is purpose. Ranjay has studied the likes of Facebook, Best Buy, Etsy, Buhler, The LEGO Group and more to understand the business value of having a purpose to create a moral community versus a purpose statement for profit.\\xa0 \\xa0
Listen in for how Ranjay defines purpose in a way that resonates with individuals and organizations and unveils the true challenge most people have with purpose \\u2013 focusing on the self AND the consequences for the world.\\xa0
Leaders have choices to make every day\\xa0 \\u2013 how much do I give shareholders? How much do I give customers in terms of pricing? How much do I give employees? The community? The planet? It\\u2019s one thing to create value. It another thing to capture it and then have to decide how to divvy it up. Having a Deep Purpose, gives you a guiding light or framework in which you can think about the inevitable tradeoffs that will ultimately determine the trajectory of your organization.
Find out the 4 business benefits of purpose and how to make it count.\\xa0
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