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\\u201cWhen you are enthusiastic about what you do, you feel this positive energy.\\xa0 It\\u2019s very simple\\u201d -Paul Coelho

\\xa0In 2021, the LEGO Group delivered record-breaking business results with revenue jumping +27% to 55.3 billion DKK and operating profit going up +32% to 17.0 billion DKK. Fueled by their mission to \\u201cInspire and develop the builders of tomorrow\\u201d the LEGO Group has mastered taking the long view on getting every child in the world to experience LEGO play.\\xa0 But how do LEGO leaders engage employees\\u2019 day to day with such a loft, long-term vision?

In this edition of the \\u201cLeading from Purpose\\u201d podcast, Nick Craig introduces listeners to Victor Saeijs, Regional President for Western Europe at the LEGO Group.\\xa0 His purpose?\\xa0 To \\u201cBe the Duracell Bunny that makes my team sell boats in the Sahara.\\u201d\\xa0 In this lively repartee, Victor describes how he uses\\xa0 challenging goals and new ways of working to make the impossible possible, challenging his team to reach new levels of performance while simultaneously pushing himself to new heights. \\xa0

Hear how Victor\\u2019s tapped into this approach to capitalize on opportunities throughout his career and gain an appreciation for the LEGO Group\\u2019s newest challenge\\u2014helping children learn 21st century skills by making a significant contribution to learning and education. \\xa0