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This week on Leading Between the Lines Rosanna Machado speaks to the Head of People at Rise at Seven, Daniella Dacey.

Rise at Seven is an award-winning digital, social, content, and SEO specialist in the UK that was founded in 2019 by Carrie Rose and Stephen Kenwright. Carrie and Stephen have received many personal accolades for their achievements, and the organisation now has 100 staff across their offices in Sheffield, London, and Manchester, whilst the company is also expanding into New York.

Danni explains the fantastic balance the team has struck between working hard and enjoying life, adding that the leadership at Rise at Seven really take a serious interest in the wellbeing of their people.

Danni was inspired by her CEO Carrie Rose as a female leader and she really felt an affinity with her philosophy and the agency itself. She outlines how the organisation has prioritised diversity and inclusion, telling us about some of the initiatives they are developing to create a culture where people feel like they belong.

She adds that \\u201cCulture\\u201d is not just a buzzword at Rise at Seven, and that it's something that really holds value. Daniella talks about the impact that the right culture can have on a company and explains the role HR plays in bringing that culture to life.

Like any scale-up, change is inevitably happening very fast. Although she embraces change, Danni also addresses that this can be difficult and explains how she coaches her teams through any type of change, offering a nice insight into her leadership skills.

And as always with Rosanna's episodes, we find out what Danni would change about her job if she could wave that magic wand!