The Necessary Art of Persuasion

Published: May 8, 2018, 4 a.m.

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Episode #042

The author of the HBR article worked with Sr. Business Leaders, studying them for 12 years. 8 years later, he studied lower-level managers of cross-functional teams. He found that the best of both were persuasive by being great in 4 areas. Bottom line:\\xa0Persuasion\\xa0is not\\xa0convincing and selling. Persuasion\\xa0is\\xa0learning and negotiating.

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